Most teams stall because they pick too many channels, chase what’s trendy, or fail to match motions to their actual customer and capacity.

Trying to scale an ecosystem without clear goals is like launching a product without knowing who it’s for. You might get lucky... but you probably won’t.

Let’s be honest: most partnership/affiliate/referral (ecosystem) programs flop. I’ve been there - leading a partner session, writing the case study - only to see the sales results round down to zero.