With all five phases, you’ve got everything from “we should do partnerships” to “we fixed the broken ones.”

Plug it in, onboard your partner, and go live without losing your mind. We retain the results, so you can also come in and refresh whenever you want.

This phase helps you move from “we met someone” to “we know exactly why and how to work with them.”

If you’ve been stuck in the "we should do partnerships" loop, this is where you start. Or re-start.

Most B2B companies want to grow through partnerships, referrals, or channels. Most fail.

Even the best partner programs stall out. You had momentum, leads were coming in, maybe even a few wins. And then… nothing. Your...

You can set bold goals and pick the perfect ecosystem motion, but if you can’t track what’s working or enable your partners to act, the...

Most teams stall because they pick too many channels, chase what’s trendy, or fail to match motions to their actual customer and capacity.

Trying to scale an ecosystem without clear goals is like launching a product without knowing who it’s for. You might get lucky... but you probably won’t.

This playbook is your mindset and strategy primer for EFG. For tactical “how-to,” stay tuned for next week’s deep dive on goal-setting.

Let’s be honest: most partnership/affiliate/referral (ecosystem) programs flop. I’ve been there - leading a partner session, writing the case study - only to see the sales results round down to zero.