Driving demand at an affordable cost is harder than ever. Traditional demand generation and business development (BDR) models feel tapped out. And even if you hit your goals, well… let’s not even talk about your CAC payback period.
When last year’s tactics aren’t working, and the best advice you can get is “do more with less,”, it’s time to turn to a new, untapped channel.
Enjoy having talented, well-connected professionals sell for you—without the time and expense of building your own referral partnership network.
Enter SoundGTM.
How does it work?
1
Sign up
Create an account and manage permissions for your team.
2
Integrate your business tools
Set up integrations with your MAP, CRM, and other tools (including more than 2,000 through Zapier) to easily track referral partner actions and only pay when you’re ready.
3
Set up your offers
Decide what you want (meetings, signups, closed deals) and how you'll pay for results. You can even upload ad copy, sales collateral, and other files to enable your referral partners.
4
Connect with referral partners
Select the referral partners you want, or just share your offers with our marketplace and allow partners to self-select. If you don’t find the partners you want, we’ll give you a hand.
Get pipeline & revenue
Otherwise known as “the fun part.” We’ll help ensure that your referral partners know about offers and get excited to work for you.
5