Driving demand at an affordable cost is harder than ever. Traditional demand generation and business development (BDR) models feel tapped out. And even if you hit your goals, well… let’s not even talk about your CAC payback period.
When last year’s tactics aren’t working, and the best advice you can get is “do more with less,” it’s time to turn to your ecosystem - partners can help.
Enjoy having your best customers and partners sell for you, without the time and expense of building and managing a headcount-intensive program.
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Ditch the spreadsheet: Replace your messy, manual tracking system with integrated, real-time visibility inside your CRM.
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Keep it running: AI agents help you plan, launch, enable, and optimize partner programs without a full-time hire.
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Make finance love you: Automate payouts (including 1099s via Stripe) and eliminate reconciliation headaches.
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Integrate with ease: No rip-and-replace. SoundGTM plugs into what you're already using.
Enter SoundGTM.
How does it work?
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Sign up
Create an account and manage permissions for your team.
2
Run your agents
Determine what types of partnership motions work for your company, design and build an outreach program, and sign up new partners - our agents will even help you make go/no go decisions.
3
Integrate your business tools
Set up integrations with your MAP, CRM, and other tools (including more than 2,000 through Zapier) to easily track referral partner actions and only pay when you’re ready.
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Onboard & enable your partners
Need a kickoff plan? Press release? Sales deck? Outreach sequence? Our "Partner Program in a Box" will help you develop your mutual ICP and messaging and write all your docs in minutes.
Get pipeline & revenue
Otherwise known as “the fun part.” We'll track all of your partner activity and - when you're wildly successful - ensure you fulfill your agreements and easily pay your partners.
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