Step 3: Make Her Open the Box (let's get the partner party started)

Most partner programs die right after “yes.”

You landed the partner. Everyone’s excited. And then… crickets.

No launch plan. No joint messaging. No enablement materials. Just a bunch of hand-waving and calendar reschedules until the momentum flatlines.

It’s not because the partnership wasn’t a fit. It’s because onboarding and kickoff is a pain in the you-know-what.

I mean, when I was a CMO, I was like, "REALLY!?!?" every time my head of partnerships asked me for co-marketing or sales/enablement stuff. (I should've been nicer. I know! But...something something lack of resources and I had to write the damn press release myself something something)

This is where most teams stall for weeks or months: trying to build decks, docs, messaging, launch plans, and training while also juggling other deals.

So we made Phase 3: Onboarding & Kickoff.

🎵 Step 3: Make her open the box… 🎵

(Yes, we know. Still not sorry.)

TBH, I'm glad this is the last step in the song, since I think ChatGPT is getting worse at these

This is where the partnership becomes real. And it doesn’t have to kill your bandwidth.

You get 12 agents that turn the launch grind into a few clicks (and hopefully only light editing):

Start the Party Planning

Get everything aligned before you go live

Specific Partner Launch Plan Agent

No more guesswork. This builds a launch plan tailored to this partner, motion, and timeline, not some recycled slide from 2021.

Joint ICP Agent

You can’t co-sell without knowing who you’re selling to. This agent gives you a crisp joint Ideal Customer Profile, not just “SaaS companies.”

Joint Messaging Agent

Build messaging that works across both teams; clear, differentiated, and actually useful for sales and marketing.

Joint Press Release Agent

Get the co-announcement out fast, with a press release you don’t have to rewrite five times in Google Docs. Our goal is to have it rewritten only once or twice, since we still live in the real world.

Launch Comms Agent

Create a communication plan that keeps both teams aligned during the launch window (and avoids the Slack chaos).

Partner Enablement Checklist Agent

Every partner needs a clear list of what to do and when. This gives you that, tailored to your motion.

Get the Party Started

Put assets in hands and drive results

Internal “How to Sell” Agent

Turn your partnership into something your sales team actually knows how to sell, with clear guidance and resources.

Partner Launch FAQ Agent

Create a real FAQ doc that helps your partner's team get answers fast without endless emails back and forth.

Sales Kickoff Deck Agent

Build a SKO deck for internal or partner use. No more staring at a blank slide the night before enablement day; we give you the words and suggestions for the visuals.

1-Slide Summary Agent

Need to talk about this on a sales call? This turns your partnership into one clean, sharp slide. Perfect for demo decks.

Joint 1-Pager Agent

Create a one-pager that makes it easy to explain the value and CTA; dump the text right into your design tool (yes, you still have to get their logo and use it. We can't do EVERYthing).

Cold Outreach Agent

Build a cold outbound sequence to promote the partnership. Emails, LinkedIn, the whole thing.

All the stuff you know you need, done in hours, not weeks. I was pretty floored when I tried it and it looked like a mid-level product or partner marketer had written the docs!

This is the phase that separates “we signed a partner” from “we actually launched something.”

👉 Start your free trial

🎵 Just plug it in — it’s my partner program in a box 🎵

Or in this case: plug it in, onboard your partner, and go live without losing your mind. We retain the results, so you can also come in and refresh whenever you want.