Step 2: Put some STUFF in that box (Sanitized b/c even I won't go there)

The Prospective Partner Phase: The part where you stop guessing and start qualifying

Most teams go from “we should partner” straight to “wanna do a webinar?” There’s no joint value prop. No real stakeholder map.

Just a hopeful calendar invite and some vague LinkedIn stalking. And/or drinks at a cool cocktail bar if you're lucky.

That’s a good way to waste everyone’s time.

Step 2 exists to stop that.

🎵 Step 2: Put some stuff in that box… 🎵

(We cleaned it up. You’re welcome.)

This phase helps you move from “we met someone” to “we know exactly why and how to work with them.”

This phase gives you three agents so you can stop hoping it’ll work and start knowing if it will:

Your offer isn’t enough. This agent helps you turn your program goals and the partner’s ICP into a compelling reason to collaborate.

You get a clear joint value prop, a differentiated angle, and something they’ll actually care about.

And if you don't like the draft JVP? Stop wasting your time and move to the next partner.

You know one person. Maybe two. But every partner deal needs buy-in from people you haven’t met yet. Upload what you know, and this agent tells you:

Do you actually want to work with this partner? This agent runs the go/wait/no-go logic for you, and gives you a clear next step.

No more “vibes say yes” decisions that go nowhere.

This phase cuts down on ghosting, delays, and mismatched partnerships.

You’ll know what to say, who to involve, and whether it’s worth moving forward. All of that, done by the box.

🎵 Just plug it in — it’s my partner program in a box 🎵

Or, in this case: plug it in, qualify your partner, and don't commit to a nothingburger.

(Still not sorry about the lyrics.)

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