Trying to scale an ecosystem without clear goals is like launching a product without knowing who it’s for. You might get lucky... but you probably won’t.

This playbook is your mindset and strategy primer for EFG. For tactical “how-to,” stay tuned for next week’s deep dive on goal-setting.

Let’s be honest: most partnership/affiliate/referral (ecosystem) programs flop. I’ve been there - leading a partner session, writing the case study - only to see the sales results round down to zero.