This playbook is your mindset and strategy primer for EFG. For tactical “how-to,” stay tuned for next week’s deep dive on goal-setting.

Let’s be honest: most partnership/affiliate/referral (ecosystem) programs flop. I’ve been there - leading a partner session, writing the case study - only to see the sales results round down to zero. 

Startups live and die by their ability to acquire customers efficiently—and there’s no better way to do that than referrals from current cus