Most teams stall because they pick too many channels, chase what’s trendy, or fail to match motions to their actual customer and capacity.

Trying to scale an ecosystem without clear goals is like launching a product without knowing who it’s for. You might get lucky... but you probably won’t.

This playbook is your mindset and strategy primer for EFG. For tactical “how-to,” stay tuned for next week’s deep dive on goal-setting.