Jennifer Steele

A guide to getting your pipeline highly productive Welcome to Week 1, where we take your innocent little referral program dreams and turn them into a full-grown, high-performing partner ecosystem that knows how to treat you right. This week is all about the fundamentals. The basics. The things that make your partner program purr instead of flop over and ghost you. If you want consistency, commitment, and revenue that actually shows up, you need to build a foundation that partners cannot...

A No-BS Guide To Turning Your Partner Program Into a Pipeline Powerhouse Yes, we're going to take the "partner program in a box" metaphor entirely too far. Buckle up. If you’ve ever whispered to yourself, “There has to be a better way to run partner programs,” congratulations. This blog is your sign. Partner ecosystems don’t have to feel like tax season, or like you’re duct-taping a leaky boat while someone emails you asking why your pipeline is dry. Partner programs can be fun. They can be...

With all five phases, you’ve got everything from “we should do partnerships” to “we fixed the broken ones.”