SoundGTM
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You know partners are driving revenue.
Or they should be.

You just can't prove it.

SoundGTM shows the deals your partners influence. And what to do next.

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Make the dark funnel visible.

Most partner-driven revenue never gets tracked. SoundGTM fixes that.

See it

Every partner-driven deal, in one view.

No chasing, no spreadsheets, no guessing. If a partner touches a deal, it shows up here.

Prove it

Show your work. Without doing the work.

Live pipeline, partner leaderboard, stage conversion rates. Walk into your next meeting with real numbers.

Act on it

Know who's slacking. Know what to do about it.

We flag at-risk partners and deals, surface the action, and draft the re-engagement. You review and send.

ClaudeChatGPTGemini

Run your B2B partner program from Claude, ChatGPT, or Gemini.

SoundGTM exposes an MCP server. Connect it to your AI assistant once, then ask questions and take action — without leaving the chat.

Claude — soundgtm connected● connected
YouWhich partners have stalled deals?read
YouGive me a pipeline summary — how many deals are at each stage?read
YouList all pending commissions.read
YouApprove all pending commissions.write
YouInvite acme@example.com to our partner program.write
YouSend an announcement to all active partners about our new pricing.write
Read keys query data. Read + write keys can also take action. Available to company admins.

The whole program. One place.

From deal registration to payouts, SoundGTM handles the operational side of your partner program.

Built for the one person running the whole partner program.

If it touches your partner program, it belongs here.

Your CRM stays the system of record.

SoundGTM syncs both ways with HubSpot, Salesforce, Attio, and Pipedrive. No parallel data entry.

Show your work. Without doing the work.

Live pipeline, partner leaderboard, stage conversion rates. Walk into your next meeting with real numbers.

Pay people what you promised. On time.

A deal closes, the commission calculates and queues for payment. Automatically.

Your partners deserve better than a Notion doc.

If they're your partner, they get a portal that looks like it.

Know who's slacking. Know what to do about it.

We flag at-risk partners and deals, draft the re-engagement. You review and send.

Deal registration, however it comes in.

If a partner touches the deal, it shows up here. However it happened.

If it's in your CRM,it's already tracked.
If a partner books a meeting,that deal is already registered.
If a partner mentions you on LinkedIn,it shows up.
If someone clicks a partner's referral link,we attribute it.
If partners want to register deals themselves,they have a portal for that.
If you have a spreadsheet of existing deals,upload it and we'll map the columns.

Frequently asked questions

See what your partners
are actually driving.

Free to start. No credit card required.

Start free.